Let's talk about washing machines for just a moment. What kind of features do washing machines have? They let you choose your cycle. They let you customize your cycle if necessary. Then you start 'em up and off they go. Many washing machines are advertised as being "quiet". The quietest machines tend to draw the most interest. Imagine if someone tried to market a washing machine that sent alerts to your phone and beeped a tone for each part of the cycle, so that it notified you when it was rinsing, spinning, agitating, rinsing, spinning... How many people would buy it?
I don't want my washing machine to tell me what it's doing! I use a washing machine so that I can freakin' dump in my load and press two buttons and walk away! It tells me when it's done, but since my laundry area is down in the basement, I usually don't even hear it. My washing machine is my servant. I want it to shut up and do its job so that I don't have to.
How about operating systems? I'm a definite computer geek (used to work as a software engineer, actually), so I know operating systems. One of the biggest mistakes that Microsoft made at one point was integrating Internet Explorer too deeply into Windows. It complicated the use of the machine and hurt people who wanted to choose a different web browser. Microsoft had to back off and understand what an operating system is for. Users don't want to have to think about their operating system. They don't want to have to fiddle with it. They don't want it distracting them from their work. They don't want it choosing their productivity applications for them and penalizing the applications it doesn't think you should be using. We just want the darn thing to work - quietly - in the background - and leave us be.
Our government could take a lesson from the appliance and operating system markets.
This morning, I read an article talking about "what women want" in the context of government programs and government issues. What do women want from government? "Equal pay" for "equal work"? Free daycare programs? Free contraception? What do they want? One of my favorite webcomic authors, RH Junior, explains 'what women want' exceedingly well in a comic featuring a feminist character who is fed up with all of the expectations placed on her. "What you want ain't complicated. You want what everyone wants, male or female -- to be treated decent."
When I hear the question of what women want from government, the question I actually hear is, "What's your price?" It seems that liberal Democrats particularly are simply interested in more and bigger government, in bigger government regulation, in higher government taxation, in more control over our lives. That's why they bother to ask what "women" want from the government, rather than simply seeing us as people. What do blacks want from government? What do Hispanics want from government? What do parents want from government? What do the poor want from government? What do all of us have in common? We just want to be 'treated decent'.
In short, they aren't asking, "What do you want?" They are asking, "What can we give you to convince you to let us control your life?"
What we want is for the government to not have so much control over our lives that we could possibly need it to treat groups of people differently from each other. What we want is what we want from our operating system and our washing machine. We want a government that operates in the background and keeps an environment for us in which we can choose what we want in life and make our best try for it. We want a government that we don't have to deal with on a regular basis. We want a government that gets out of our way and does its job. We don't want pop-ups, we don't want "app suggestions", we don't want integrated crap that gets in the way of the programs we like to use... we just want it to be background, uncomplicated, and working properly.
Remember this as we launch headlong into this election year, and people start asking you what you want the government to give you in exchange for running your life for you.
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